Printed business charts on a reflective office table with three Saudi men in traditional attire having a discussion in the background, symbolizing modern work culture in Saudi Arabia.

Why Saudis Are Redefining Ambition

The stereotype that Saudis are not eager to work lingers in some circles. But in today’s Saudi Arabia, that view is increasingly out of date. Across the Kingdom, a new generation is stepping up—not just to take jobs, but to reshape what work means. Ambition is no longer just about climbing a ladder; it's about building one.

by Dahlia Rahaimy | 26th Jun 2025

Viewpoints

A deserted highway in Saudi Arabia under the intense midday sun, with heat shimmering over the asphalt and a long line of streetlamps stretching into the horizon.

Beating the Heat: What Saudi Arabia’s Midday Work Ban Reveals

Every summer, the Saudi sun becomes more than a weather forecast—it becomes a workplace hazard. As temperatures soar past 45°C, the government’s midday work ban aims to protect outdoor laborers. But while the rule marks a shift toward greater awareness of occupational safety, its patchy enforcement shows that regulation alone doesn’t always change reality on the ground.

Jun 24, 2025

Crowd of pilgrims surrounding the Kaaba in Makkah, touching its golden door, during Hajj or Umrah season.

How Rules Are Easing the Pressure on Makkah

In Saudi Arabia, the pilgrimage to Makkah has long been a journey of devotion—and for those nearby, a rhythm of daily life. But today, even for Jeddah’s residents, that rhythm is changing. What was once spontaneous is now scheduled, managed through apps and permits. This shift isn’t just about crowd control; it’s a window into how Saudi Arabia is redefining access, identity, and the very structure of public life.

Jun 17, 2025

A minimalist doorway opens onto a vast desert under soft golden light, symbolizing the psychological weight of social expectations in Saudi Arabia and the quiet hope of change.

Error Is a Luxury Few Saudis Can Afford

Mistakes are inevitable — but in Saudi society, they are rarely treated that way. Instead of offering space for growth, they often signal shame, not just for the individual but for families, communities, and entire identities. This article explores the emotional cost of error in the Kingdom, and why a quiet shift in how Saudis relate to pain may mark the beginning of a cultural reset.

Jun 16, 2025

Illustration of six cartoon boys wearing traditional Gulf Arab attire, representing the countries of the Gulf Cooperation Council (GCC). They stand holding hands beneath a large blank sign outdoors on green grass with a blue sky background.

The Gulf Runs Fast but Needs Deep Roots

The Gulf’s young generation is racing into the future — learning new languages, mastering AI, and chasing global ambitions. But amid the excitement, one question lingers: can a society move forward without losing sight of who it is? Bahraini scholar Omar Al-Ubaydli argues that the region’s real strength lies not just in what it builds but in what it remembers.

Jun 1, 2025

Jeddah skyline with modern skyscrapers and Red Sea coastline, representing Saudi Arabia’s economic growth and the importance of cultural insight for startups entering the market.

Beyond the License: What It Really Takes to Succeed in Saudi Arabia

Startups eyeing Saudi Arabia must understand: success here begins where standard playbooks end.

May 3, 2025

Saudi man with ESG sign in Riyadh, symbolizing Saudi Arabia’s ESG adoption.

How ESG Is Shaping Saudi Business and Society

Environmental, Social, and Governance (ESG) principles in Saudi Arabia may appear to be an imported framework — another layer of corporate compliance to attract international investors. But behind the acronyms and reporting structures lies something more intimate: a society starting to rewrite its own definition of responsibility, from the boardroom to the grassroots.

Apr 23, 2025

A digital illustration showing the contrast between traditional and modern Saudi Arabia, with a desert village and camels on the left and a futuristic city skyline with solar panels on the right, under the title "Vision 2030."

What Is Vision 2030?

You can’t talk about Saudi Arabia today without mentioning Vision 2030. Launched in 2016, this sweeping reform plan aims to diversify the economy, modernize society, and reshape the Kingdom’s global image. But how far has it come—and where is it really going?

Apr 17, 2025

A Saudi woman in a black abaya drives a car in Riyadh, with the iconic Kingdom Centre Tower visible through the windshield.

Saudi Women Before and After the Reforms: A Life Transformed

Few topics in Saudi Arabia ignite as much conversation as the evolution of women’s roles. Once defined by restrictions on mobility, work, and public life, Saudi women are now at the forefront of the Kingdom’s transformation. From driving their own cars to running their own companies, they are not just participants in change—they are shaping it. This article explores what life looked like before the reforms, how it feels today, and what these changes mean for the future.

Apr 12, 2025

Electric car plugged into an EVIQ charging station in Saudi Arabia with a coastal city skyline in the background.

The Road of EVs in Saudi Arabia

A recent AGSIW report spotlighted the Gulf"s move toward electric vehicles. In Saudi Arabia, the transition is as much cultural as economic, with decades of cheap fuel and car dependency shaping public perception.

Apr 4, 2025

Trade is booming and handshakes abound, but EU-GCC relations remain more cordial than concrete—still waiting for people, not just policies, to cross borders.

Bridging the People Gap in EU-GCC Relations

High-level dialogue between the EU and GCC surged in 2024, but behind the headlines lies a familiar problem: too much ceremony, not enough substance. As 2025 begins, only action—on trade, energy, and people—can prevent this relationship from drifting into irrelevance.

Apr 2, 2025

Traditional lantern glowing at sunset on a wooden pier, symbolizing peace and reflection during Ramadan.

Ramadan Redefined: Saudi Art Gets a Soulful Twist

Ramadan in Saudi Arabia slows life to a thoughtful pace, blending tradition with calm reflection. Now, a new wave of Saudi artists is capturing this spirit through modern, soulful art—portraying the feelings of peace and renewal that define the holy month.

Mar 26, 2025

A professional Saudi woman in a modern office, symbolizing the rise of women in the Saudi workforce.

Saudi Women at Work: A New Chapter, But Not the Final One

Saudi women’s workforce participation has surged, yet leadership roles remain largely male-dominated. Is this the start of lasting change, or are women simply filling labor gaps?

Mar 14, 2025