Which Saudi Perfume Brands are Most Influential today?
In Saudi Arabia, perfume is not an accessory. It is a daily ritual woven into hospitality, family life, and social expectation. From heritage houses such as Abdul Samad Al Qurashi and Al Majed for Oud to the layered use of oud, bukhoor, and concentrated oils, fragrance in the Kingdom functions less as branding and more as presence. To understand Saudi society, one must first understand its scent.


















