In the 1970s, Saudi families measured prosperity by new Toyotas and air-conditioned homes. Today, the symbols of wealth are changing again—from oil rigs to laptops, from concrete to code. As the Kingdom moves toward a post-oil future, its greatest challenge may not be economic but cultural: how 36 million Saudis learn to redefine success in a world powered by knowledge rather than crude.
Oct 15, 2025
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