Saudi Fashion Gets a Sustainable Makeover

Clock Icon Jan 23, 2025
A beautifully designed beige abaya with intricate embroidery displayed in a bright workspace featuring a sewing machine and green plants.

An elegant upcycled abaya showcasing traditional Saudi craftsmanship with a modern sustainable touch. (DALL-E)

Who would have thought that reusing and repurposing clothes would become part of Saudi life? Just a decade ago, the idea of wearing someone else’s clothes—or even passing down kids’ outfits—was unthinkable for most Saudis. It was often seen as a sign of poverty. Today, sustainable fashion is gaining traction among Saudis of all ages. This shift reflects broader cultural and environmental changes.

This change didn’t happen overnight. Islamic values, which discourage waste and emphasize gratitude, play a major role. Throwing away food or usable items has long been frowned upon, but the idea has gained new relevance. Rising costs have also pushed Saudi society to rethink consumption habits. Clothes, much like food in Saudi homes, are now creatively repurposed and upcycled. It’s a sign of Saudis adapting to modern challenges while staying rooted in tradition.

But fashion is just the beginning. Across the Kingdom, recycling programs are expanding, plastic waste is being tackled, and water conservation is becoming a focus. These changes may not always make global headlines, but they point to a deeper societal shift. For a country often critiqued for its environmental policies, these efforts show that sustainability is becoming more than just a buzzword.

Sustainability in fashion isn’t just a trend—it’s a lifestyle shift that balances tradition and innovation. As Saudis rethink their habits, they prove that thoughtful consumption can be practical, meaningful, and stylish. Who knows? That upcycled abaya in your wardrobe might just be the most fashionable (and sustainable) piece you own.

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