Cars in Saudi Arabia are more than transport—they’re identity, rebellion, and freedom on four wheels. From late-night drifting in Riyadh to Lucid’s new EVs, the nation’s roads reveal a deeper story: how speed became both a symbol of control and escape in a society still finding its balance.
Nov 11, 2025
In Saudi Arabia, a selfie is never just a selfie. Behind every post lies a careful negotiation between family expectations, social reputation, Arabizi and individuality—making social media both a stage for expression and a mirror of anxiety.
Aug 26, 2025
Saudi Arabia is opening specialised technology high schools to train teenagers in coding, robotics, and AI—shifting education from rote learning to innovation and preparing students early for the future of work.
Aug 19, 2025
Saudi Arabia’s global rebrand is making headlines, but the real story lies at home. As sports stars, influencers, and cultural icons take the stage, a quieter transformation is reshaping how Saudis see themselves—blending global exposure with local identity to create a more confident, outward-looking society.
Aug 14, 2025
The stereotype that Saudis are not eager to work lingers in some circles. But in today’s Saudi Arabia, that view is increasingly out of date. Across the Kingdom, a new generation is stepping up—not just to take jobs, but to reshape what work means. Ambition is no longer just about climbing a ladder; it's about building one.
Jun 26, 2025
As President Trump arrived in Riyadh for his second official visit, I joined BBC Radio 5 Live’s Gulfcast with Matt Chorley. Our conversation focused on the political aims of the five-day Gulf tour—and, more importantly, on how Saudi society, particularly its youth, perceived the event. For many, the spectacle was less about diplomacy and more about concrete hopes: international exposure, economic opportunity, and future mobility.
Jun 18, 2025
Saudi Arabia’s Gen Z stands at a crossroads, balancing deep family traditions with their personal ambitions. This generation is redefining identity with creativity, resilience, and a profound respect for their heritage.
Nov 11, 2024
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