Luxury Goods and Saudi Consumers

It is a fact that Saudi Arabia’s market is the biggest market in the GCC and young population is growing but today  they are not only buying luxury goods. On the contrary,as  enterneurship among is on the rise and with a more business-friendlier environment  many...

New Rules for Saudi Influencers

The influence of influencers is clearly visible in Saudi society. Yet the hype that surrounds them is mainly caused by their followers as a way for them to impose their ideas through the influencers, which leads the latter to exceed their limits in order to please...